About MY FM - India's Local FM Network

One of the fastest growing brands in the radio space, 94.3 MY FM is the radio business of D.B Corp Ltd. 94.3 MY FM took a bottom-up approach and started functioning from the Tier II & III cities of the country where the Bhaskar Group already had a stronghold. It set up its first station in Jaipur in the year 2006 and slowly expanded to 17 cities to capture the hearts of the masses. It gained a deep understanding of its audience and has constantly endeavored to stay ahead of the curve by offering unparallel content to its listeners. 94.3 MY FM caters to the local flavor of the people and aims at becoming the voice of the masses.

Spread across the 7 states of Rajasthan, Haryana, Punjab, Gujarat, Maharashtra, Madhya Pradesh and Chhattisgarh, MY FM is available in Jaipur, Jodhpur, Chandigarh, Bhopal, Jalandhar, Ahmedabad, Surat, Udaipur, Gwalior, Indore, Ajmer, Amritsar, Bilaspur, Nagpur, Raipur, Kota and Jabalpur.

94.3 MY FM's target audience is mostly youth and those 'young at heart' < 35 adults and it makes sure that it connect with them by reflecting the target audience's personality, lifestyle, attitude, aspirations & dreams in every possible way. Over the years, 94.3 MY FM's on-air strategy has evolved to reflect the changing consumer mindscape. 94.3 MY FM has constantly reflected the changing trends in the audiences. But while we change, we remain as close as possible to our brand philosophy of always doing things differently by giving things our own unique 'Jiyo dil Se' spin and connecting with our listeners on a emotional level. MY FM also differentiates itself on the content level in its markets through unique & exclusive shows.

94.3 MY FM's brand proposition - Jiyo Dil Se inspires listener by urging them to follow their passion and dreams in every area of life by changing the way he looks at life. Jiyo Dil Se encourages listener to live life to the fullest while giving the brand a young and vibrant feel.

Brand

MY FM's strategy aims to achieve mind leadership for the brand. This is possible by ensuring brand experience on all consumer & customer touch points is in line with the brand philosophy of MY FM.

True to its tagline, 'Jiyo Dil Se!', all initiatives are planned to engage & connect with our listeners on an emotional level while offering them an opportunity to live life heartily, in an effort to make the brand a household name. A lot of effort goes into developing contests and promotions to keep our listeners interested and involved in the product.

Customer experience through engagement is critical for the fulfillment of brand promise you make to them. MY FM's marketing campaigns are devised in a manner that enhances its brand image to consistently reinforce the brand promise across a spectrum of touch points. Each of these touch points, as part of our integrated platform, moulds the customer's impression of the brand and engages all his senses.

Programming

Structured consumer research allows us understand listener needs & preferences to keep us ahead of the curve and enables us to offer newer and better content that's relevant & engaging.

MY FM's ever rising listenership growth is result of these sustained efforts making us the most favourite radio brand in our markets - offering best choice of music and popular RJs. MY FM also differentiates itself on the content level in its markets through unique & exclusive show lineup; both weekdays & weekends.

MY FM music is based on consumer preference identified through extensive music research in each market. The playlist is tailored to suits their taste and mood across day parts. Day starts with a soothing sound devotional band comprising of chants and ends with a classic retro gold that offer a relaxed unwinding experience to listeners.